Our Brand Story

Hello my name is Rüt (pronounced "root").

Coming from the place of fractured self- image and struggle with being comfortable with me, I was given an opportunity to return to my divine roots to "reset and restart" thru a mentality shift which included a literal change of my name. With a new perspective I am now a self-professed POSITIVITY PUSHER!

OUR WHY IS Ü:

The Ü you see in the Rüttees designs are based in the self-discovery that I (as well as you) have the power within to achieve any vision or dream. With these collections of apparel I want to share with you the true empowerment I found through self-validation. I support you in unlocking your personal power with positive affirmations to BELIEVE IN Ü!

THIS GOES OUT TO THOSE WHO WANT TO BELEIVE:

Rüttees is dedicated to "tribe" and "vibe" with people who are interested in pushing positivity! In life there are always going to be ups and downs. Each of us are gifted with "response-ability" to deal with these changes. Your ability to respond and succeed is literally drawn from your personal power.

WHAT ARE WE WORKING TO ACCOMPLISH:

We are on a mission to be infectious with positivity to speak back to all the voices internally and externally that are limiting, say "you can't" or "you are not enough". Each Rüttees design is meant to remind you as well as everyone who may come in contact with that POSITIVITY IS POWERFUL!

Remember to send a snapshot of you in your new tee and subscribe to our Good Vibes Network so we can stay connected in POWER!